Ingredients Focus – Calcium Carbonate

A common ingredient in toothpaste we use calcium carbonate for several purposes in our Brightening Antioxidant Toothpaste here are some reasons why:

1. Abrasive: Calcium carbonate is a mild abrasive, which means that it helps to remove plaque and surface stains from teeth. The abrasive particles in toothpaste work by physically scrubbing the teeth, and calcium carbonate is a popular choice because it is effective without being too harsh.
2. Thickening agent: Calcium carbonate can also be used as a thickening agent in toothpaste. It helps to give toothpaste the right consistency and texture, which makes it easier to apply and use.
3. pH buffer: Calcium carbonate can act as a pH buffer, which helps to neutralize acids in the mouth. This can be especially helpful for people who have a tendency to develop cavities, as the acids produced by bacteria in the mouth can erode tooth enamel over time.

Calcium carbonate is an extremely versatile ingredient that helps to make toothpaste more effective and pleasant to use.

In our toothpaste it’s perfectly formulated alongside charcoal, papain and kaolin clay to help lift stains and brighten teeth.