Finally. I’m sure some of you will feel like I’ve been talking about our first toothpaste for what seems like months, if not years. You’ll be totally right too. To say this has been a labour of love and one of the biggest challenges of my career would be totally correct.

One day I’ll talk about the ins and the outs of the past 3.5 years, it’s a fascinating story I’ve been told but for now, it’s all about the why’s and info on the Brightening Antioxidant Toothpaste, it is another world first from us afterall 😉

Yes, I said world first – pretty ballsy I’d agree.

The worlds first Certified Organic Brightening Antioxidant Toothpaste. We are only the second dental brand to have Organic Certification from the Soil Association to Cosmos Standard and our toothpaste is the first of it’s kind – I get that it’s a bold claim to make, I shy away from it and want to shout it from the rooftops all at once. There is the quandary.

What makes it so special? here are a few points to peak your interest 😉

  1. Certified Organic by the Soil Association to COSMOS international standard.
  2. Certified Vegan by the Vegan Society.
  3. Certified Cruelty Free/Leaping Bunny by Cruelty Free International.
  4. Super high organic content of 46%.
  5. Made with upcycled ingredients.
  6. Made in collaboration with Dentists.
  7. Upcycled, carbon neutral sugar cane tube packaging.
  8. FSC Certified carton packaging.
  9. Does not contain fluoride – see below to find out why.
  10. Does not contain SLS.
  11. Manufactured in the UK.

I mean pretty cool right? reducing waste and taking care of your dental health all at once!

A gentle combination of papaya enzyme, papain, and activated charcoal will lift stains and brighten teeth whilst the essential oil blend of peppermint and tea tree brings some pretty powerful antibacterial and antimicrobial power to the table. Freshening breath alongside menthol you get that clean, cleansed, cool feeling we all know and love.  Coconut oil pulls bacteria from the mouth that can cause gingivitis and halitosis while aloe vera leaf juice powder will soothe gums bringing it’s antioxidant goodness to help heal sore gums and teeth.

Because this toothpaste does not contain fluoride we have made sure to include super food cranberry extract and a high content of xylitol.  Cranberry is packed full of antioxidants, specifically anti caries and flavonoids that help fight plaque and reduce tooth decay and xylitol is known to inhibit acid production which then reduces exposure to tooth decay and cavities.

Our cranberry extract is also an upcycled ingredient from the juicing industry so is pretty fab for efficacy and sustainability together.

You know what too, it looks and tastes amazing! a grey gel that is super minty fresh. Just what you’re looking for in a toothpaste. No fuss no muss.

Available to purchase now. Trust me, you’re gonna love it.

Jayne x

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