Our Story

Starting out as an Organic distribution business it didn’t take our founder, Jayne Clark-Denyer, long to realise that natural and organic dental was light years behind where natural and organic skincare was in terms of efficacy and sustainability.

She couldn’t find any dental that she would use herself or for her family. Dental that was truly as sustainable as it claimed whilst also cleaning and cleansing the teeth, gums and mouth as you would expect from any dental product.

After a year of R&D we launched our first product, the Charcoal Bamboo Toothbrush towards the end of 2018. Shortly after that we launched our other products one by one and by late 2019 we were no longer distributing other brands due to the success of our own.

in 2021 we launched our much awaited Certified Organic, Certified Vegan and Certified Cruelty Free Brightening Antioxidant toothpaste, just over 3 years in the making, we are super proud of this product. We also launched the UK’s first Bamboo Head Electric toothbrush as well which has taken the UK by storm, quickly becoming our best seller.

We work with the best manufacturers in the UK and China (where FSC Certified bamboo is in abundance) who work alongside us in partnership to make sure they are also looking into becoming more sustainable, if they are not already. Making sure they can provide truly renewable materials with as little impact on the earth as possible.

Our bamboo is FSC certified with germination taking place in Spring and Autumn.

Our bamboo is harvested at maturity and does not effect the Giant Panda’s delicate eco system, or that of any other wildlife. All our other materials, from our floss to our packaging, are made of the most sustainable materials possible whilst also being highly effective in our dental care. We want people to feel confident in the efficacy of the materials in our products whilst also being kind to the environment.

We are certified Cruelty Free/Leaping Bunny by Cruelty Free International and our Brightening Antioxidant Toothpaste is Certified Organic by COSMOS and the Soil Association as well as being Certified Vegan by the Vegan Society. 

With your dental health, confidence is key. We all deserve good oral health, fresh breath, brightened teeth and whilst also lowering our impact on the earth.


I am a Formula Botanica graduate and have spoken at Professional Beauty, Kings College, Vegan Consumer and trade shows and Women in business events covering a wide range of topics from how to build your beauty business to Conscious Consumerism and how you can be truly sustainable through your dental routine and buying choices.

I founded Organically Epic in 2015 through a need to not only bring the best of the best to market as a distributor but to also educate myself on how Organic and Natural is better for our health and for the health of our planet.

My daughter had a pretty nasty allergic reaction shortly after she was born, way way back in 2012 that meant a short stay in hospital. When I was told it was due to a conventional well marketed at families bath wash I was horrified.

Not wanting to do this again to my daughter I overhauled our cosmetic and personal care items, educating myself by consulting with Doctors, Skincare specialists and brand owners about their experiences and expertise. Whilst also enrolling on courses to learn about Organic and Natural ingredients, their potency, ability and efficacy in dental and cosmetic use.

In 2015 I launched Organically Epic as a specialised distribution business, having no experience of my own to launch my own brand I made it my mission to learn everything that I could about the Organic and Natural market as well as the science behind the amazing Natural and Organic ingredients that we all know and love today.

I’ve struggled with my own dental health over the years so decided to discuss this with colleagues, peers, friends and family, they all seemed to have the same issues that I did. With this in mind and hundreds of hours of research and study I relaunched Organically Epic, 2.0 so to speak, with our first ever dental product, our toothbrush in 2018.

After an amazing reception we became very busy so a choice had to be made. In late 2019 we stopped distributing other brands, conceding that we needed to focus on our own products pushing the brand forward so ultimately, we could become a fully fledged all singing all dancing, Natural and Organic Dental Brand.

So much has happened since then, erm pandemic? Brexit? impending climate catastrophe? the continual pivoting during lockdown’s and the realisation that the business landscape has changed, personally, nationally and globally for years to come has given me further resolve on what I want for Organically Epic and the future.

in 2021 we launched the UK’s First Bamboo electric toothbrush, the OE Sonic Wave as well as, finally, launching our much awaited Certified Organic, Brightening Antioxidant Toothpaste.  I’m expecting big things in 2022 for us and for you all as well x