What is an antioxidant?

Used in skincare all the time but rarely when speaking about toothpaste. When used in dental care, ingredients high in antioxidants pack a powerful punch in the fight against cavities, gum disease and tooth decay.

I speak about our toothpaste being high in antioxidants, our toothpaste even has antioxidant in it’s title, Brightening Antioxidant Toothpaste…. but what does the term antioxidant mean?

An antioxidant is a substance that inhibits or reduces the oxidation of other molecules. Oxidation is a chemical reaction that can produce free radicals, which can damage cells and contribute to various diseases.

Antioxidants neutralise free radicals, preventing or reducing their damaging effects.

In dental care, antioxidants are beneficial because they help protect the oral tissues from oxidative stress caused by the bacteria and inflammation associated with periodontal disease. Antioxidants also help reduce inflammation and promote the healing of damaged oral tissues.

In our Certified Organic, Brightening Antioxidant Toothpaste we have a multitude of multitasking ingredients that are high in antioxidants, anti caries and flavenoids. We’ve combined aloe vera leaf juice, papaya extract, cranberry extract, peppermint and tea tree oils plus coconut oil, kaolin clay and charcoal to help fight cavities, gum disease, staining, bad breath and tooth decay. It’s an all round multitasker that will give you the freshest breath and help soothe even the most sensitive teeth and gums.